Focus on LinkedIn

To reach your audience organically

LinkedIn is one of the best platforms to reach your audience organically. With the growth of the social network, it has opened up opportunities to reach for industries that usually were not associated with the platform.

LinkedIn has more than 575 million registered members, with more than 260 million monthly being active. And it is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

If you want to increase your LinkedIn presence, start by publishing long-form, story-style posts. Additionally, you should also take 5 minutes per day to engage with the content published by influencers in your industry to begin building relationships with them.

Sources: INC / Kinsta.