Co-branding

A growth opportunity

Branding adds value, but co-branding is a proof that when two brands join forces it can get even bigger. Co-branding reinforces values and creates a win-win scenario, but must be looked at with great care to ensure it will benefit both parties. An example found all around the world is the availability of Coca-Cola in all McDonald’s franchises, with the cartons bearing both logos. Both parties benefit hugely. But what are all the benefits in co-branding and how to start?

REACH NEW CUSTOMERS with a co-branding partnership, your brand can reach the others brand’s customers that maybe you wouldn’t reach alone, create brand awareness and potentially make new sales. CREATE UNIQUE MARKETING CAMPAIGNS, strategies, especially in social media, and gain new followers. BE CLEAR ON YOU BRAND VALUES, because it’s very important that you and your partner make sure to align your brand values, otherwise the partnership won’t work. AUTHENTICITY WITH YOUR PARTNER BRAND and be clear with what you’re looking for in the partnership. Sales? Profit sharing? Awareness? Make sure its spoken about before the launch of the campaign. PLATFORM TO BETA TEST or Co-branding partnerships are a great opportunity to have a platform to beta test any new product or services on a small scale.