Tips to increase your brand interaction
Build Presence
It’s commonly known that content is a powerful way to connect with your consumers and brand interaction can increase sales by construction of presence in the consumer journey. However, be really effective and relevant is more than being present. Brands must be able to support every aspect of the sales funnel with strategic content. It helps the sales process when the brands delivery the needs of its consumer at the right time and purpose.
A strong storytelling can connect people with brands, transforms consumers in brand speakers and generates loyalty. Your story has to be able to sell more than your brand’s products or services delivery, but a lifestyle or inspirational belief that differentiate you from competitors.
Simplify by transparency
With so much information it is easy for consumers not to see clearly the brand proposals. Transparency can be an important form to have a positive advocacy by creating a real and direct conversation within brand and consumers. It’s the way to embrace loyalty by creating content that build some long-term relationships.
“A good story makes you feel something and is universal. They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way to convey these ideas.”
Mark Truby - Vice President of Communications, Ford Motor Company
Fostering a natural trust is not a simple task. Balance attitude with expectation should be a starting point for building relevance and meaning for customers. However, what embraces people to trust your brand is how you interact in a transparent way, showing how you work, presenting your supply chain and invite consumers to act and drive a conversation.
Be your own content
The right content stablishes credibility if you generate a communication that spread your capabilities. A well selected content about the related areas of your business helps to convince readers of your credibility. It helps our clients to form an opinion about you and solidify our presence and values on the marketplace.
Like PayPal made when challenged a person to cross eight countries without no money, just with a PayPal account. His adventures were documented to over 280,000 followers on Instagram and almost 200,000 YouTube subscribers. The brand could develop more meaningful connections and show its business strengths.
Interesting make you accessible
Simplify to amplify, this is the golden rule in the content world. Addressing the specific and assertive content you can generate as much value as possible within this connection between your content and your clients. Choose a storytelling that is easy relate to and flow well in content platforms. Then, it will be as if you and your audience speaks the same language.