Associação de Turismo de Cascais
Estoril Classics Week 2018
Relive a passion.
Epic events have always been part of Estoril’s life, though the Estoril Racing Circuit was no longer a reminder of those times until the Tourism of Cascais decided to restart the engines with passion and success by refining its social media presence with best practices in PR, social media and branding.
Our work started in 2017 with a mission fuelled to recreate a unique voice for an event that that embodies memories and experience. Vintage references from the 50’s and the 60’s inspired us to recover the emotions, feelings and perceptions from the past.
The result was Estoril Classics Week, a new brand full of life, highlighted by colours from each of the five categories in the race circuit. Reinventing design trends from the 50’s such as using race lines in an oval shape and illustrations, enabled us to develop and achieve a brand presence which was ready to communicate in contemporary times. Illustrations were also a very important part of this project to depict, evoke and engage the lively atmosphere and emotions that are the essence of Estoril.
